Coke & Software

Eventually, all the software product companies will function the way coca-cola does the world over. The difference currently is in ownership. Coke rarely owns a bottling plant and instead just owns the brands and the formulae if you will. It also has stringent quality norms and processes to ensure the bottlers are maintaining the desired quality.
In contrast, most software product companies have sizeable investment in their own dev centers, even off-shore development is usually under owned IDC. What these companies should be doing instead is : focus on creating a brand / product and owning its architecture, then have processes to ensure quality product deliveries.
while GE and likes get their software development in this manner but its a long way for the real software product companies.